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Measuring consumer perceptions...
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Kamakura, Wagner A.
139
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37
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14
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9
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1
A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
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2
A model of latent symmetry in cross price elasticities
Russell, Gary J.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10001122139
Saved in:
3
Brand choice models
Russell, Gary J.
- In:
The history of marketing science
,
(pp. 19-46)
.
2014
Persistent link: https://www.econbiz.de/10010415913
Saved in:
4
Identifying multiple preference segments from own- and cross-price elasticities
Russell, Gary J.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10001136696
Saved in:
5
Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
Saved in:
6
Implications of market structure for elasticity structure
Russell, Gary J.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 229-241
Persistent link: https://www.econbiz.de/10001054429
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7
A spatial-choice model for product recommendations ; Report No. 04-120
Moon, Sangkil
;
Russell, Gary J.
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 73-93
Persistent link: https://www.econbiz.de/10009893425
Saved in:
8
Forecasting household response in database marketing : a latent trait approach
Rhee, Eddie
;
Russell, Gary J.
- In:
Advances in business and management forecasting
6
(
2009
),
pp. 109-131
Persistent link: https://www.econbiz.de/10009897736
Saved in:
9
A spatial-choice model for product recommendations ; Report No. 04-120
Moon, Sangkil
;
Russell, Gary J.
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 73-93
Persistent link: https://www.econbiz.de/10002707998
Saved in:
10
An analysis of assortment choice in grocery retailing
Kwak, Kyuseop
;
Duvvuri, Sri Devi
;
Russell, Gary J.
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10010500771
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