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Sport public relations and communication

Hopwood, Maria; Skinner, James; Kitchin, Paul - 2010 - 1. ed.

Persistent link: https://www.econbiz.de/10003904102

Bringing public relations and communication studies to sport

Hopwood, Maria; Kitchin, Paul; Skinner, James - In: Sport public relations and communication, (pp. 1-11). 2010

Persistent link: https://www.econbiz.de/10003948957

Public relations and communication in Sport

Hopwood, Maria - In: Sport public relations and communication, (pp. 13-32). 2010

Persistent link: https://www.econbiz.de/10003948959

Sport marketing public relations

Hopwood, Maria - In: Sport public relations and communication, (pp. 55-68). 2010

Persistent link: https://www.econbiz.de/10003948985

The public relations role of fans and supporters' groups

Hopwood, Maria - In: Sport public relations and communication, (pp. 139-152). 2010

Persistent link: https://www.econbiz.de/10003949003

Planning and managing the stadium experience

Kitchin, Paul - In: Managing sport business : an introduction, (pp. 350-366). 2012

Persistent link: https://www.econbiz.de/10009305445

Social media in crisis communication : the Lance Armstrong saga

Hopwood, Maria; McLean, Hamish - In: Analyzing the strategic role of social networking in …, (pp. 45-58). 2017

Persistent link: https://www.econbiz.de/10011530612

Considering entertainment-games websites in sports marketing: the case of Stick Cricket

Kitchin, Paul - In: International Journal of Sports Marketing and Sponsorship 8 (2006) 1, pp. 92-103

Stick Cricket is a website visited by more than 2 million unique users every month, with each user averaging more than 20 minutes per visit. The website is positioned outside the sporting website category by internet research firms, and this oversight does not consider the valuable consumer...

Persistent link: https://www.econbiz.de/10014811486

The Elusive Fan Reinventing Sports in a Crowded Marketplace

Kitchin, Paul - In: International Journal of Sports Marketing and Sponsorship 8 (2007) 3, pp. 75-76

Persistent link: https://www.econbiz.de/10014811502

Global reach to reflect developments in sport

Desbordes, Michel; Kitchin, Paul - In: International Journal of Sports Marketing and Sponsorship 10 (2009) 3, pp. 1-1

Persistent link: https://www.econbiz.de/10014811628