The optimal control problem of determining advertising efforts for a seasonal good in a heterogeneous market is considered. We characterize optimal advertising exposures under different conditions: the general situation in which several wide-spectrum media are available, under the assumption of...

The optimal control problem of determining advertising efforts for a seasonal good in a heterogeneous market is considered. We characterize optimal advertising exposures under different conditions: the general situation in which several wide-spectrum media are available, under the assumption of...

In this paper a definition of the exploration performed by stochastic algorithms is proposed. It is based on the observation through cluster analysis of the solutions generated during a run. The probabilities associated by an algorithm to solution components are considered. Moreover, a...

We analyze a case study and we model it as a variant of the Traveling Salesman Problem. It is characterized by multiple time windows, variable service duration, priority constraints, and appointments with customers. The definition of the feasible region differs from the classical one: a maximum...

Decision on the use of different advertising media is a critical issue in marketing. Drawing on some literature related to the dynamic Nerlove-Arrow model, we propose a nonlinear programming framework for discussing how different advertising media may jointly affect the demand for a good....

The objective of the following paper is to clearly outline the types of Manufacturing Planning and Control systems (MPC) that have characterized the last hundred years, but which are affected, in terms of functionality, the characteristics of the contexts and the decades in which they were...

This paper proposes a simple procedure, in order to aggregate a nite number of real nonnegative values into a unique indicator. Possible applications of this tool can be found in social sciences, including demography, sociology, etc. In particular, the indicator may represent a generalized mean,...