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Marketing theory
59
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25
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Hunt, Shelby D.
140
Madhavaram, Sreedhar
16
Sheth, Jagdish N.
11
Arnett, Dennis B.
6
Hatfield, Hunter N.
6
Bicen, Pelin
4
Brasel, S. Adam
4
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4
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4
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4
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4
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4
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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AMS review : official publication of the Academy of Marketing Science
25
Legends in marketing
11
Journal of marketing management : MM
8
Journal of Business & Industrial Marketing
5
Journal of business research : JBR
5
Journal of historical research in marketing
5
European Journal of Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of supply chain management : a global review of purchasing and supply
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Historical Research in Marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
A twenty-first century guide to Aldersonian marketing thought
2
Contemporary Economics
2
Contemporary economics
2
Franchising : an international perspective
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Academy of Marketing Science
2
Marketing for a new century
2
Marketing theory
2
Review of marketing research
2
The journal of business & industrial marketing
2
Business & the contemporary world
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Developmental challenges in marketing research
1
Does marketing need reform? : fresh perspectives on the future
1
Eastern economic journal
1
European Business Review
1
Grid series in marketing
1
Handbook on ethics and marketing
1
History of marketing thought ; Volume 3
1
Journal of customer behaviour
1
Journal of economic issues : jei
1
Journal of marketing
1
Journal of nonprofit & public sector marketing
1
Journal of retailing
1
Macromarketing - a global focus ; Vol. 1
1
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ECONIS (ZBW)
111
Other ZBW resources
13
OLC EcoSci
11
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3
EconStor
2
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Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D.
;
Rinaldo, Shannon B.
-
2011
Persistent link: https://www.econbiz.de/10009270390
Saved in:
2
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D.
-
2010
Persistent link: https://www.econbiz.de/10004318992
Saved in:
3
Controversy in marketing theory : for reason, realism, truth, and objectivity
Hunt, Shelby D.
-
2003
Persistent link: https://www.econbiz.de/10004778531
Saved in:
4
Foundations of marketing theory : toward a general theory of marketing
Hunt, Shelby D.
-
2002
-
[4. ed.]
Persistent link: https://www.econbiz.de/10004747566
Saved in:
5
Resource-advantage theory and the wealth of nations : developing the socio-economic research tradition
Hunt, Shelby D.
- In:
The journal of socio-economics
26
(
1997
)
4
,
pp. 335-357
Persistent link: https://www.econbiz.de/10001228519
Saved in:
6
Evolutionary economics, endogenous growth models, and resource-advantage theory
Hunt, Shelby D.
- In:
Eastern economic journal
23
(
1997
)
4
,
pp. 425-439
Persistent link: https://www.econbiz.de/10001232597
Saved in:
7
Productivity, economic growth, and competition : resource allocation or resource creation?
Hunt, Shelby D.
- In:
Business & the contemporary world
10
(
1998
)
3
,
pp. 367-394
Persistent link: https://www.econbiz.de/10001353599
Saved in:
8
A general theory of competition : resources, competences, productivity, economic growth
Hunt, Shelby D.
-
2000
Persistent link: https://www.econbiz.de/10001388373
Saved in:
9
Resource-advantage theory : an evolutionary theory of competitive firm behavior?
Hunt, Shelby D.
- In:
Journal of economic issues : jei
31
(
1997
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10001216208
Saved in:
10
The competence-based, resource-advantage, and neoclassical theories of competition : toward a synthesis
Hunt, Shelby D.
- In:
Theory development for competence-based management
,
(pp. 177-208)
.
2000
Persistent link: https://www.econbiz.de/10001600731
Saved in:
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