Leo, Cheryl; Bennett, Rebekah; Härtel, Charmine E.J. - In: Cross Cultural Management: An International Journal 12 (2005) 3, pp. 32-62
This article compares consumer decision‐making styles between Singaporeans and Australians. Utilising Hofstede’s framework, the paper argues that cultural dimensions influence consumer decision making styles. It is essential that managers understand cross‐cultural consumer...
