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Measurement error and research design

Viswanathan, Madhu - 2005

Persistent link: https://www.econbiz.de/10004803657

Measurement error in the operationalization of measurement error : implications for measure and method development

Viswanathan, Madhu - 1999

Persistent link: https://www.econbiz.de/10001441070

Bottom-up journey into subsistence marketplaces from micro-level behavioral foundations : new directions for public policy and marketing

Viswanathan, Madhu - In: Journal of public policy & marketing 42 (2023) 4, pp. 358-360

Persistent link: https://www.econbiz.de/10014381442

Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces

Viswanathan, Madhu - In: Transformative consumer research for personal and …, (pp. 109-129). 2012

Persistent link: https://www.econbiz.de/10009259662

Measurement error in experimental designs in consumer psychology

Viswanathan, Madhu - In: Handbook of consumer psychology, (pp. 1133-1159). 2008

Persistent link: https://www.econbiz.de/10003716682

What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up

Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584

Persistent link: https://www.econbiz.de/10011854359

Measurement error and research design : some practical issues in conducting research

Viswanathan, Madhu - In: Measurement in marketing, (pp. 75-94). 2022

Persistent link: https://www.econbiz.de/10013448928

Accelerating innovation and protecting organizations : Pluralism in the COVID‐19 age

Rosa, José Antonio - In: Journal of Product Innovation Management 38 (2021) 2, pp. 233-237

Persistent link: https://www.econbiz.de/10012538221

When consumers struggle : Action crisis and its effects on problematic goal pursuit

Vann, Richard J.; Rosa, José Antonio; McCrea, Sean M. - In: Psychology & Marketing 35 (2018) 9, pp. 696-709

Persistent link: https://www.econbiz.de/10012083912

Comparing appreciative inquiry to a diagnostic technique in organizational change: The moderating effects of gender

Sekerka, Leslie E.; Brumbaugh, Anne M.; Rosa, José Antonio - In: International Journal of Organization Theory & Behavior 9 (2006) 4, pp. 449-489

Organizational development and change may be initiated from two different starting points. A diagnostic approach begins with an examination of problems to assess and correct dysfunction. In contrast, the Appreciative Inquiry approach begins by identifying an organization’s strengths as...

Persistent link: https://www.econbiz.de/10014792388