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Nation branding and integrated marketing communications : an ASEAN perspective

Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403

Persistent link: https://www.econbiz.de/10008696655

Nation branding and integrated marketing communications: an ASEAN perspective

Dinnie, Keith; Melewar, T.C.; Seidenfuss, Kai‐Uwe; … - In: International Marketing Review 27 (2010) 4, pp. 388-403

Purpose – This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies follow the principle of coordination that characterises an integrated marketing...

Persistent link: https://www.econbiz.de/10014827494

Regional and country ethnocentrism : broadening ASEAN origin perspectives

Seidenfuss, Kai-Uwe; Kathawala, Yanus; Dinnie, Keith - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 298-320

Persistent link: https://www.econbiz.de/10009752327

Assembly and component origin effects : an ASEAN consumer perspective

Seidenfuss, Kai-Uwe; Kathawala, Yunus; Dinnie, Keith - In: The journal of consumer marketing 27 (2010) 6, pp. 488-498

Persistent link: https://www.econbiz.de/10008772895

Guest editorial

Dinnie, Keith; Melewar, T.C. - In: International Marketing Review 27 (2010) 4

Persistent link: https://www.econbiz.de/10014828087

"Made in ..."-Effects : managing the consequences

Seidenfuss, Kai-Uwe - In: Internationale Wettbewerbsstrategien : die globale …, (pp. 213-232). 2007

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The relationship between Islamic religiosity and residents' perceptions of socio-cultural impacts of tourism in Iran : case studies of Sare'in and Masooleh

Zamani-Farahani, Hamira; Ghazali Musa - In: Tourism management : research, policies, practice 33 (2012) 4, pp. 802-814

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Retirement motivation among "Malaysia My Second Home" participants

Wong, Brian Kee Mun; Ghazali Musa - In: Tourism management : research, policies, practice 40 (2014), pp. 141-154

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Audience response to travel photos and Arab destination image

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How satisfied are inbound medical tourists in Malaysia? : a study on private hospitals in Kuala Lumpur

Ghazali Musa; Doshi, Dharmesh R.; Wong, Brian Kee Mun; … - In: Journal of travel and tourism marketing 29 (2012) 7/8, pp. 629-646

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