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Price customization and within-chain data do not mix!

Niraj, Rakesh; Siddarth, S. - In: European Journal of Marketing 48 (2014) 1/2, pp. 360-379

Purpose – Grocery retailers have access to detailed data on consumer purchases within their own chains. Previous research has used across-chain scanner panel data to develop optimal price cuts targeted to individual households but whether such a targeting strategy will work with only...

Persistent link: https://www.econbiz.de/10014723474

Price formats as a source of price dispersion : a study of online and offline prices in the domestic US airline markets

Chellappa, Ramnath K.; Sin, Raymond G.; Siddarth, S. - In: Information systems research : ISR 22 (2011) 1, pp. 83-98

Persistent link: https://www.econbiz.de/10009007145

Price customization and within-chain data do not mix!

Niraj, Rakesh; Siddarth, S. - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 360-379

Persistent link: https://www.econbiz.de/10010344072

Information accessed or information available? : the impact on consumer preferences inferred at a durable product e-commerce website

Currim, Imran S.; Mintz, Ofer; Siddarth, S. - In: Journal of interactive marketing : a quarterly … 29 (2015), pp. 11-25

Persistent link: https://www.econbiz.de/10010509559

Price advertising by manufacturers and dealers

Xu, Linli; Wilbur, Kenneth C.; Siddarth, S.; … - In: Management science : journal of the Institute for … 60 (2014) 11, pp. 2816-2834

Persistent link: https://www.econbiz.de/10010461797

Distribution intensity and new car choice

Bucklin, Randolph E.; Siddarth, S.; Silva-Risso, Jorge M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 473-486

Persistent link: https://www.econbiz.de/10003756359

Advertising tracking

Pai, Seema; Siddarth, S.; Divakar, Suresh - In: The Sage handbook of advertising, (pp. 233-246). 2007

Persistent link: https://www.econbiz.de/10003570483

To lease or to buy? : a structural model of a consumer's vehicle and contract choice decisions

Dasgupta, Srabana; Siddarth, S.; Silva-Risso, Jorge M. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 490-502

Persistent link: https://www.econbiz.de/10003547876

Cannibalization vs. competition : an empirical study of the impact of product durability on automobile demand

Jayarajan, Dinakar; Siddarth, S.; Silva-Risso, Jorge M. - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 641-660

Persistent link: https://www.econbiz.de/10011956606

A model for inferring market preferences from online retail product information matrices

Gilbride, Timothy J.; Currim, Imran S.; Mintz, Ofer; … - In: Journal of retailing 92 (2016) 4, pp. 470-485

Persistent link: https://www.econbiz.de/10011629499