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Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
Clark, John; Lachowetz, Tony; Irwin, Richard L.; … - In: International Journal of Sports Marketing and Sponsorship 5 (2003) 2, pp. 38-53
To date, research on sponsorship in general, and sport sponsorship in particular, has focused on sponsorship effects (Business-to-Consumer) and the managerial uses of sponsorship. This paper addresses a gap in the sport sponsorship literature by examining sport sponsorship from a...
Persistent link: https://www.econbiz.de/10014811324
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Cause-related sport marketing : can this marketing strategy affect company decision-makers?
Irwin, Richard L.; Lachowetz, Tony; Clark, John - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 550-556
Persistent link: https://www.econbiz.de/10009893011
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What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.; Clark, John S.; Irwin, Richard; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10009869495
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What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.; Clark, John S.; Irwin, Richard; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10003433878
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Get real : using engagement with practice to advance theory transfer and production
Irwin, Richard L.; Ryan, Timothy D. - In: Sport management review 16 (2013) 1, pp. 12-16
Persistent link: https://www.econbiz.de/10009700232
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Ticket sales coaching innovation : a few pages from Paul Brown's playbook
Irwin, Richard L.; Sutton, William Antony - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 2, pp. 103-111
Persistent link: https://www.econbiz.de/10009295459
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Special issue: Sales force management in sport
Irwin, Richard L. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009297104
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Sport promotion and sales management
Irwin, Richard L.; Sutton, William Antony; McCarthy, … - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003539268
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An unacceptable status quo : a sport development case study of swimming and drownings
Berg, Brennan K.; Irwin, Carol C.; Wright, Paul M.; … - In: Sport management review 19 (2016) 4, pp. 454-465
Persistent link: https://www.econbiz.de/10011566687
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Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei; Havard, Cody T.; Irwin, Richard L. - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10011557414