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Branding TV : principles and practices
McDowell, Walter - 2005 - Rev. and updated
Persistent link: https://www.econbiz.de/10004858502
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Understanding broadcast and cable finance : a primer for the nonfinancial manager
McDowell, Walter (contributor) - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004924305
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Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter; Sutherland, John - In: The journal of media economics 13 (2000) 4, pp. 233-247
Persistent link: https://www.econbiz.de/10001513103