New restaurants often do not manage to succeed within a reasonable amount of time. Exotic restaurants especially face the problem that price promotions may not attract new customers because prospective customers might associate very low prices for unfamiliar food with a high functional risk....

Free sampling and price discounts are important, popular promotional tools used to attract new customers by reducing their risk of trial. The authors investigate pay-what-you-want (PWYW) as an alternative promotional tool to free sampling and price discounts in two field experiments. The authors...

Geographical Information Systems (GISs) are often used to assist marketing planners inidentifying suitable retail locations, regionally distributing advertising campaigns, or targetingdirect marketing activities. GIS–thematic maps facilitate the visual assessment of mapregions.A broad set of...

tele.ring is a mobile phone organization selling contracts and cell phones in the Austrian market. Themarket situation in 2005 was highly competitive and dynamic resulting in relatively short tariff lifecycles. Excessively long lead times made tele.ring’s management feel dissatisfied with...

The main objective of this report is to describe a decision-support system for dynamic retailpricing and promotion planning. Our weekly demand model incorporates price, referenceprice effects, seasonality, article availability information, features and discounts. Building onprevious research, we...

This paper proposes a new model for studying the new product development process inan artificial environment. We show how connectionist models can be used to simulatethe adaptive nature of agents’ learning exhibiting similar behavior as practically experiencedlearning curves. We study the...