One voice that is commonly overlooked in debates about farm policy and payment limitations is that of the average tax payer. Surprisingly little research has been done on what taxpayers believe about farms and what they prefer regarding farm policy. Our sample of taxpayers believes that farmers...

Because of the potential malleability of stated and revealed preferences for new food technologies and attributes, this research sought to determine consumers' food value systems by utilizing recent advances in best-worst scaling. Based on previous literature related to human values and food...

This study develops an alternative way of identifying the heterogeneity of WTP estimates for product attributes. The alternative approach combines mixed logit models with a latent segmentation method (MLS). First, the combined MLS approach estimates a mixed logit model and retrieve individual...