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The role of mega-sports event...
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Sports
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O'Reilly, Norm
88
Nadeau, John
48
Séguin, Benoit
40
Parent, Milena M.
20
MacIntosh, Eric W.
19
Abeza, Gashaw
15
Finch, David J.
15
Heslop, Louise A.
15
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7
Naraine, Michael L.
7
Pegoraro, Ann
7
Armenakyan, Anahit
6
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Levallet, Nadège
6
MacIntosh, Eric
6
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5
Lu, Irene R. R.
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Taks, Marijke
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International journal of sport management and marketing : IJSMM
35
Journal of sport management : the official journal of the North American Society of Sport Management
14
Sport management review
13
European Sport management quarterly : ESMQ
10
Sport, Business and Management: An International Journal
10
International Journal of Sports Marketing and Sponsorship
9
International journal of sport finance
6
International journal of sports marketing & sponsorship
5
Sport, Business and Management : an international journal ; SBM
4
Journal of marketing for higher education
3
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International Journal of Event and Festival Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The international journal of entrepreneurship and innovation
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Advances in e-business research (AEBR) book series
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Annals of tourism research : ATR ; a social sciences journal
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Contemporary microenterprise : concepts and cases
1
Corporate reputation review : an international journal
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Industrial Management & Data Systems
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Housing Markets and Analysis
1
International Marketing Review
1
International journal of business and emerging markets : IJBEM
1
International journal of event and festival management
1
International marketing review
1
Journal of Entrepreneurship in Emerging Economies
1
Journal of Industry-University Collaboration (JIUC)
1
Journal of Product & Brand Management
1
Journal of Social Marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of education for business
1
Journal of industry - university collaboration : JIUC
1
Journal of marketing education : JME
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
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1
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ECONIS (ZBW)
108
Other ZBW resources
29
OLC EcoSci
22
EconStor
1
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1
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
2
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
3
Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit
;
Parent, Milena M.
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
7
(
2010
)
3/4
,
pp. 202-222
Persistent link: https://www.econbiz.de/10003972951
Saved in:
4
Profiling major sport event visitors : the 2002 Commonwealth Games
Preuß, Holger
;
Séguin, Benoit
;
O'Reilly, Norm
-
2010
Persistent link: https://www.econbiz.de/10003914570
Saved in:
5
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
6
Innovative pedagogy in sport marketing: the annual SPAD field trip
Pegoraro, Ann
;
Séguin, Benoit
;
O'Reilly, Norm
; …
- In:
International journal of sport management and marketing …
4
(
2008
)
2/3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10003736231
Saved in:
7
Social media scholarship in sport management research : a critical review
Abeza, Gashaw
;
O'Reilly, Norm
;
Séguin, Benoit
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 601-618
Persistent link: https://www.econbiz.de/10011421884
Saved in:
8
Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation
O'Reilly, Norm
;
Berger, Ida E.
;
Hernandez, Tony
; …
- In:
Sport management review
18
(
2015
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10011333335
Saved in:
9
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
10
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
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