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Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas; Hildebrand, Christian; Sprott, David E. - In: Psychology & marketing 30 (2013) 12, pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
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Clustered insights : improving eye tracking data analysis using scan statistics
Purucker, Christian; Landwehr, Jan Rüdiger; Sprott, … - In: International journal of market research : JMRS ; the … 55 (2013) 1, pp. 105-130
Persistent link: https://www.econbiz.de/10009716389
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The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de; Sprott, David E.; Herrmann, Andreas; … - In: Journal of retailing 92 (2016) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
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What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas; Sprott, David E.; Schlager, Tobias - In: Total quality management & business excellence : an … 28 (2017) 3/4, pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
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Preface: Pricing in electronic markets and networks
Spann, Martin; Herrmann, Andreas; Sprott, David E. - In: Electronic markets : the international journal on … 20 (2010) 2, pp. 83-84
Persistent link: https://www.econbiz.de/10003977221
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Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel; Schlager, Tobias; Sprott, David E.; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
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Consumer reactions to self-expressive brand display
Sprott, David E.; Spangenberg, Eric R.; Czellar, Sandor; … - 2009
Persistent link: https://www.econbiz.de/10003923345
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When does the past repeat itself? : the interplay of behavior prediction and personal norms
Chandon, Pierre; Smith, Ronn J.; Morwitz, Vicki G.; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 420-430
Persistent link: https://www.econbiz.de/10009375711
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The influence of negative marketplace information on consumer attitudes toward a service establishment
Smith, Ronn J.; Knuff, David C.; Sprott, David E.; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 358-364
Persistent link: https://www.econbiz.de/10009759772
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Consumer well-being : effects of subgoal failures and goal importance
Devezer, Berna; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of marketing 78 (2014) 2, pp. 118-134
Persistent link: https://www.econbiz.de/10010345567