Drichoutis, Andreas C.; Lazaridis, Panagiotis; Nayga, … - In: European Journal of Marketing 41 (2007) 7/8, pp. 888-914
Purpose – This paper sets out to investigate the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also to be explored. The aim is to determine the factors that affect involvement with food and sketch the profile of consumers more...