The aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists' expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis....

This paper evaluates gains in efficiency produced by the use of efficient designs to analyze stated choice (SC) data. Based on a standard experiment used in a previous research, we compare the efficiency of this design with that of the efficient design obtained according to the minimization of...