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The evaluation of sponsorship effectiveness : a model and some methodological considerations
Pham, Michel T. - In: Gestion 2000 7 (1991) 4, pp. 47-65
Persistent link: https://www.econbiz.de/10001112835
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Editorial note: Introduction to research dialogue on evolutionary psychology and consumer behavior
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 349-350
Persistent link: https://www.econbiz.de/10009779762
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Editorial: The seven sins of consumer psychology
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 411-423
Persistent link: https://www.econbiz.de/10010210197
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On consumption happiness : a research dialogue
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 150-151
Persistent link: https://www.econbiz.de/10010485539
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The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T. - In: Social psychology of consumer behavior, (pp. 167-200). 2009
Persistent link: https://www.econbiz.de/10003812944
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The forgotten working-class consumer
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
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Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
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Affect regulation and consumer behavior
Chen, Charlene Y.; Pham, Michel T. - In: Consumer Psychology Review (2018)
Persistent link: https://www.econbiz.de/10012272356
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Preregistration Is Neither Sufficient nor Necessary for Good Science
Pham, Michel T.; Oh, Travis Tae - In: Journal of Consumer Psychology (2020)
Persistent link: https://www.econbiz.de/10012407286
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On Not Confusing the Tree of Trustworthy Statistics with the Greater Forest of Good Science : A Comment on Simmons et al.’s Perspective on Preregistration
Pham, Michel T.; Oh, Travis Tae - In: Journal of Consumer Psychology (2020)
Persistent link: https://www.econbiz.de/10012407290