A good demand forecast should be at the heart of every Revenue Management model. Yet most demand models do not incorporate customer choice behavior under offered alternatives. We are using the ideas of customer choice sets to model the customer's buying behavior. The demand estimation method, as...

A good demand forecast should be at the heart of every Revenue Management model. Yet most demand models do not incorporate customer choice behavior under offered alternatives. We are using the ideas of customer choice sets to model the customer's buying behavior. The demand estimation method, as...

We present a strategy to forecast and assess customer behavior in the field of e-commerce. Starting point is the assignment of all actors in a market to an exhaustive set of potentially accessible users. Usually, only a small part of this set belongs to real customers in the context of...