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The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine; De Chernatony, Leslie - In: The journal of services marketing 25 (2011) 7, pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
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Within-role, extra-role and anti-role behaviours in retail banking
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: The international journal of bank marketing : IJBM 29 (2011) 6, pp. 470-488
Persistent link: https://www.econbiz.de/10009388898
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Brand orientation and brand values in retail banking
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
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Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1781-1803
Persistent link: https://www.econbiz.de/10010205982
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Special section: Thought leadership in brand management II
Merrilees, Bill (contributor); Wallace, Elaine (contributor) - In: Journal of business research : JBR 66 (2013) 2, pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
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Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: Journal of business research : JBR 66 (2013) 2, pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
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Introduction : thought leadership in brand management
Merrilees, Bill; Wallace, Elaine; Buil, Isabel; De … - In: Journal of business research : JBR 66 (2013) 2, pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
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Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of advertising research 54 (2014) 1, pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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How leadership and commitment influence bank employees’ adoption of their bank’s values
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: Journal of business ethics : JOBE 101 (2011) 3, pp. 397-414
Persistent link: https://www.econbiz.de/10009272437