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Experts dealing with environmentally friendly consumer behavior can often meet the problem of the existing gap between positive environmental attitude and green behavior. Despite of the very intensive communication campaigns in connection with environmental problems there are still only a few...
Persistent link: https://www.econbiz.de/10005572052
State of the environment and the antropomorph origin of environmental problems poses the question whether the recent economic system and as a part of it, marketing are able to contribute to environmental protection – not only for economic interest but as a moral obligation. The high...
Persistent link: https://www.econbiz.de/10005572057
The article tries to find explanation for the question that although green products and services are more easily available than in the past and people are more and more informed on the environmental problems; however there are still consumers who do not show green behavior. The reason behind...
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The changes that have been introduced lately in Hungary affected several levels of regional organization. Yet they have not realized an overall system that could be put in effect after criteria have changed. In my research I map how the local press’s influene and thematizing scope depend on...
Persistent link: https://www.econbiz.de/10005764512
The bullwhip-effect is a very costly phenomenon. Recent days the length of different supply chains become longer and longer. Due to the delays in the adaptation of changes, supply chains can be dynamically unstable with respect to perturbations in the consumption rate. It can lead to stock-outs,...
Persistent link: https://www.econbiz.de/10005764513
The present study gives an overview primary of the private law rules of the miscellaneous regulations of the consumer protection on the example of car distribution, presenting its civil law and competition law regulations.
Persistent link: https://www.econbiz.de/10005764514
In the 21st century the economic environment has been changing fast. To be successful company managements need a system. This system makes marketing costs measurable. If the costs are measurable, spendings will be more reasonable, and in this way marketing costs can be reduced. Of course, to set...
Persistent link: https://www.econbiz.de/10005764515