Purpose The purpose of this paper is to examine the effect of a variety bundle's product display order on consumer preferences. When forming a variety bundle, manufacturers, retailers and advertisers need to decide on the order in which their products are displayed. The authors provide empirical...

Summarizes the proceedings of the conference on "Customer Relationship Management: Strategies and Company-wide Implementation" co-sponsored by the Marketing Science Institute (MSI) and INSEAD, held July 11-12, 2002, in Fontainebleau, France. Customer relationship management (CRM) is the...