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Retail strategy and policy in Russia
McKenzie, Brent; Dukeov, Igor - In: Retailing in emerging markets : a policy and strategy …, (pp. 176-199). 2015
Persistent link: https://www.econbiz.de/10010426414
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When the subsidiary leads expansion : from Russia to Belarus and beyond
McKenzie, Brent; Dukeov, Igor; Iliunin, Vadim - In: The challenge of BRIC multinationals, (pp. 503-521). 2017
Persistent link: https://www.econbiz.de/10011583744
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Case E When The Subsidiary Leads Expansion: From Russia to Belarus and Beyond
McKenzie, Brent; Dukeov, Igor; Iliunin, Vadim - In: The challenge of BRIC multinationals, (pp. 503-521). 2016
Purpose This case study presents the challenges and opportunities faced by a Russian-based firm in terms of expansion to neighboring emerging markets. The case reviews the efforts of a large Russian-based business-to-business firm, which is the leader in the field of fire production gear and...
Persistent link: https://www.econbiz.de/10015364948
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Does retailer country of origin effects exist in transition economies? : an Estonian case study
McKenzie, Brent - In: International journal of management practice : IJMP 3 (2008/09) 3, pp. 226-240
Persistent link: https://www.econbiz.de/10009858442
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A test of retail service brand extensions in Estonia : Tallinna Kaubamaja and Selver
McKenzie, Brent - In: EBS review (2008/09) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10009907311
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University business students' perceptions of retail shopping behaviour : a Canadian and Estonian comparative study
McKenzie, Brent - In: Baltic journal of management 3 (2008) 1, pp. 105-118
Persistent link: https://www.econbiz.de/10009878221
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Twenty years on - retailer advertising during and since the fall of the Soviet Union : Tallinna Kaubamaja, "Estonia's Department Store"
McKenzie, Brent - In: Handbook of research on international advertising, (pp. 179-197). 2012
Persistent link: https://www.econbiz.de/10009513925
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Does retailer country of origin effects exist in transition economies? : an Estonian case study
McKenzie, Brent - In: International journal of management practice : IJMP 3 (2008/09) 3, pp. 226-240
Persistent link: https://www.econbiz.de/10003812464
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A test of retail service brand extensions in Estonia : Tallinna Kaubamaja and Selver
McKenzie, Brent - In: EBS review (2008/09) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10003885382
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Baltic tiger or wounded lion : retail trade and shopping behavior in Estonia, Latvia, and Lithuania
McKenzie, Brent - In: Handbook of business practices and growth in emerging …, (pp. 181-200). 2010
Persistent link: https://www.econbiz.de/10003946275