In terms of absolute alcohol consumption and total quantity consumed, beer is the most consumed alcoholic beverage in Hungary. The Hungarian beer industry is highly concentrated, the three largest, foreign‐owned companies ruled the market for almost 90% of total turnover in 2009– 2017. The...

The ancient Silk Road was created to promote trade between China and Europe; however, at the end of the fifteenth century, the Silk Road and China’s dominant role began to decline, mostly due to the geographical discoveries. At the same time, today’s globalization and the development of rail...

Social enterprises have both economic and social motivations. This hybridity also determines their business model: these companies survive economically in a sometimes very competitive market by fulfilling their main objectives to achieve their social mission. In Hungary, the number of social...

Short food supply chains are increasingly investigated areas of international studies. One of its defining sales channels is the farmers’ market, the number of which has grown substantially in Hungary in recent years. Many studies analyze the consumers of farmers’ markets worldwide, but only...

Pálinka is the national spirit of Hungary and is in possession of the geographical indication of the European Union, but it used to be listed as a poor-quality product for a long time. The turnaround in this field began in the early 2000s. The aim of this study is to analyse the behaviour and...

The purpose of this study is to examine consumer preferences towards a Central European alcoholic beverage possessing a Geographical Indication (GI), paying special attention to the role of ethnocentrism in decision-making. Pálinka is one of the best-known products in Hungary, and the...

Although research on the consumers of farmers' markets spans four decades, no prior study has reviewed the most important characteristics of this consumer segment. Our study collects all the survey-based empirical information available in academic journals listed by WoS and Scopus. Based on the...

With the emergence of modern food supply chains, there has been a noticeable decline in consumer trust and an increase in information asymmetry. Short food supply chains, including farmers' markets, offer potential solutions to these issues. Currently, farmers' markets are primarily found in the...

Consumer ethnocentrism plays a key role in the markets of developed countries when governments take protectionist measures due to economic crises and downturns. Consumer ethnocentrism appears to be stronger in relation to the choice and purchase of food and beverages. The purpose of the current...

n recent months, the European Union has experienced inflation that has not been seen for decades. Inflation and inflation expectations are crucial in economic and purchasing behaviour, as they influence consumption. Hungary had the highest inflation among the Member States of the European Union....