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Corporate strategy and corporate branding : reference frame and examples of integrated corporate strategic & brand management (CS&BM)

Schmidt, Holger J. - In: Business architecture management : architecting the …, (pp. 35-51). 2015

Persistent link: https://www.econbiz.de/10011318384

Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"

Schmidt, Holger J. (ed.) - 2015

Persistent link: https://www.econbiz.de/10011302536

Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model

Schmidt, Holger J.; Baumgarth, Carsten - In: The journal of brand management : an international journal 25 (2018) 3, pp. 250-265

Persistent link: https://www.econbiz.de/10011884942

Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"

Baumgarth, Carsten (ed.); Schmidt, Holger J. (ed.) - Internationale Konferenz "DerMarkentag" <6., 2016, Berlin> - 2018

Persistent link: https://www.econbiz.de/10011740033

Does brand orientation contribute to retailers' success? : an empirical study in the South African market

Schmidt, Holger J.; Mason, Roger B.; Steenkamp, Pieter; … - In: Journal of retailing and consumer services 38 (2017), pp. 210-222

Persistent link: https://www.econbiz.de/10011743275

Empowerment from a „student as customer“ perspective : literature review and development of a framework in the context of higher education

Schmidt, Holger J.; Baumgarth, Carsten - In: Kundenintegration & Customer Empowerment, (pp. 91-106). 2017

Persistent link: https://www.econbiz.de/10011706718

Servbrand framework : a business-to-business services brand equity framework

Steenkamp, Pieter; Herbst, Frederick Jacobus; De … - In: Journal of business-to-business marketing 27 (2020) 1, pp. 55-69

Persistent link: https://www.econbiz.de/10012196334

Sustainable luxury : current status and perspectives for future research

Kunz, Jennifer; May, Stephanie; Schmidt, Holger J. - In: Business research 13 (2020) 2, pp. 541-601

Over the past decades, the luxury sector has been constantly growing; consequently, luxury products have attracted the interest of many scholars. Nevertheless, only recently research has been started to investigate possible relations between luxury and activities in terms of corporate social...

Persistent link: https://www.econbiz.de/10012295617

Fresh perspectives on brand management : editorial

Baumgarth, Carsten; Boltz, Dirk-Mario; Schmidt, Holger J.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 973-980

Persistent link: https://www.econbiz.de/10012395417

Fresh perspectives on brands

Baumgarth, Carsten (ed.); Boltz, Dirk-Mario (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012395599