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Polysemy in Advertising
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Consumer behaviour
54
Konsumentenverhalten
51
Brand management
30
Markenführung
29
Advertising
17
Brand
16
Markenartikel
16
Personality psychology
15
Persönlichkeitspsychologie
15
Werbung
15
Artificial intelligence
14
Brand image
14
Künstliche Intelligenz
14
Markenimage
14
Advertising effects
13
Werbewirkung
13
Marketing
12
Preismanagement
12
Pricing strategy
12
Theorie
9
Theory
9
Corporate culture
8
Unternehmenskultur
8
Adjustment costs
7
Anpassungskosten
7
China
7
Ethics
7
Industrie
7
Manufacturing industries
7
Target group
7
Visualisierung
7
Visualization
7
Zielgruppe
7
Aesthetics
6
Business ethics
6
Cultural identity
6
Emotion
6
Kulturelle Identität
6
Market research
6
Marktforschung
6
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89
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16
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conceptual-paper
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English
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123
German
5
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Schroeder, Jonathan E.
72
Puntoni, Stefano
68
Ritson, Mark
20
Dutta, Shantanu
17
Bergen, Mark
16
Borgerson, Janet L.
16
Zbaracki, Mark
14
Levy, Daniel C.
11
Van Osselaer, Stijn M. J.
9
Langhe, Bart de
8
Zwick, Detlev
7
De Freitas, Julian
6
Levy, Daniel
6
Giesler, Markus
5
Tavassoli, Nader T.
5
Wu, ZhiYan
5
Botti, Simona
4
Fuchs, Christoph
4
Hermann, Erik
4
Leung, Eugina
4
Paolacci, Gabriele
4
Sweldens, Steven
4
Walker Reczek, Rebecca
4
Warlop, Luk
4
Bartels, Daniel M.
3
Denegri-Knott, Janice
3
Fernandes, Daniel
3
Giuliano, Paola
3
Hooge, Ilona E. de
3
Lenoir, Anne-Sophie I.
3
Pongsakornrungsilp, Siwarit
3
Reed, Americus
3
Reed, Americus, II
3
Urminsky, Oleg
3
Uğuralp, Ahmet Kaan
3
Verbeke, Willem J. M. I.
3
Wertenbroch, Klaus
3
Wu, Zhiyan
3
Becker, Marc
2
Bell, Emma
2
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Universiṭat Bar-Ilan / Department of Economics
2
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ERIM report series research in management
6
European Journal of Marketing
6
Journal of marketing
6
Marketing theory
6
Journal of marketing research : JMR
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Department working papers / Bar-Ilan University, Department of Economics
3
ERIM Report Series Reference
3
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of macromarketing
3
Routledge interpretive marketing research
3
Working Paper
3
Harvard business review : HBR
2
Journal of Consumer Psychology
2
Journal of the Association for Consumer Research : JACR
2
Marketing letters : a journal of research in marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Routledge companions in business, management and accounting
2
ADVANCES IN CONSUMER RESEARCH
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
Consumer psychology review
1
Critical marketing : defining the field
1
Cutting-edge issues in business ethics : continental challenges to tradition and practice
1
Discussion Papers in Management
1
European Management Journal
1
Gendering theory in marketing and consumer research
1
Handbook of qualitative research methods in marketing
1
Harvard Business School Marketing Unit Working Paper
1
Imagining organizations : performative imagery in business and beyond
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
1
International Marketing Review
1
Journal of Historical Research in Marketing
1
Journal of advertising research
1
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ECONIS (ZBW)
138
Other ZBW resources
9
EconStor
6
OLC EcoSci
2
USB Cologne (EcoSocSci)
2
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Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
2
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
3
Visual consumption
Schroeder, Jonathan E.
-
2002
Persistent link: https://www.econbiz.de/10004745469
Saved in:
4
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10009870701
Saved in:
5
Aesthetics awry : the Painter of Light and the commodification of artistic values
Schroeder, Jonathan E.
- In:
Brands : interdisciplinary perspectives
,
(pp. 311-324)
.
2015
Persistent link: https://www.econbiz.de/10010478955
Saved in:
6
Critical visual analysis
Schroeder, Jonathan E.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 303-321)
.
2006
Persistent link: https://www.econbiz.de/10003445859
Saved in:
7
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10003826398
Saved in:
8
Critical marketing : insights for informed research and teaching
Schroeder, Jonathan E.
- In:
Critical marketing : defining the field
,
(pp. 18-29)
.
2007
Persistent link: https://www.econbiz.de/10003534396
Saved in:
9
Style and strategy : snapshot aesthetics in brand culture
Schroeder, Jonathan E.
- In:
Imagining organizations : performative imagery in …
,
(pp. 129-151)
.
2012
Persistent link: https://www.econbiz.de/10009313018
Saved in:
10
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
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