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Human likeness and attachment effect on the perceived interactivity of AI speakers

Kim, Juran; Kang, Seungmook; Bae, Joonheui - In: Journal of business research : JBR 144 (2022), pp. 797-804

Persistent link: https://www.econbiz.de/10013185042

Technology driven experiences from mobile direct to virtual reality

Kim, Juran; Kang, Seungmook; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 96-102

Persistent link: https://www.econbiz.de/10011879724

Evolution of digital marketing communication : bibliometric analysis and network visualization from key articles

Kim, Juran; Kang, Seungmook; Lee, Ki Hoon - In: Journal of business research : JBR 130 (2021), pp. 552-563

Persistent link: https://www.econbiz.de/10012544872

How social capital impacts the purchase intention of sustainable fashion products

Kim, Juran; Kang, Seungmook; Lee, Ki Hoon - In: Journal of business research : JBR 117 (2020), pp. 596-603

Persistent link: https://www.econbiz.de/10012288056

Influences of symbolic capital on destination brand equity

Kim, Juran; Bae, Joonheui - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 561-576

Persistent link: https://www.econbiz.de/10014369367

Influences of persona self on luxury brand attachment in the Metaverse context

Kim, Juran; Bae, Joonheui - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2068-2081

Persistent link: https://www.econbiz.de/10015210731

Influences of persona self on luxury brand attachment in the Metaverse context

Kim, Juran; Bae, Joonheui - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 9, pp. 2068-2081

Purpose This study aims to examine the effect of actual and persona self-congruence on luxury brand attachment and the effects of luxury brand attachment on attitude toward luxury brands and purchase intentions using empirical data on Metaverse users. Design/methodology/approach The authors...

Persistent link: https://www.econbiz.de/10015340884

Affective motives to play online games

Bae, Joonheui; Koo, Dong-Mo; Mattila, Pekka - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 174-184

Persistent link: https://www.econbiz.de/10011572131

The effect of perceived agility on intention to reuse omni-channel : focused on mediating effect of integration quality of omni-channel

Son, Sang-chul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global fashion marketing : JGfM 12 (2021) 4, pp. 375-389

Persistent link: https://www.econbiz.de/10012627135

The effect of environmental cues on the purchase intention of sustainable products

Lee, Eung Jin; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 425-433

Persistent link: https://www.econbiz.de/10012417149