Showing 1 - 9 of 9
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Purpose On Instagram, a verified badge (a blue checkmark) is used to confirm the authenticity of influencers' accounts for consumers. Yet, it is unclear whether followers trust the badge or are influenced by the influencer's large following. This research aims to investigate the impact of...
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Purpose: This study aims to not only develop measurements of preferential attachment and homophily mechanisms based on their definitions and network theory but also examine the associations among these network mechanisms, community commitment, knowledge sharing and community citizenship...
Persistent link: https://www.econbiz.de/10012812479
Purpose – The purpose of this paper is to examine the causal associations among service innovation/improvement, organisational citizenship behaviour (OCB), and the user-perceived value of e-services. The context of service delivery is particularly based on human interaction in e-service...
Persistent link: https://www.econbiz.de/10014966450
Purpose – The purpose of this paper is to enrich the understanding of how to form a multi-item assessment and what approaches can be applied for researchers. Design/methodology/approach – This study proposes three ways to form a multi-item assessment (i.e. separate, formative and reflective...
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