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An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the Win-Win-Win Papakonstantinidis Model

Spais, George S. - In: The journal of applied business research 28 (2012) 3, pp. 359-383

Persistent link: https://www.econbiz.de/10010004515

Promotion metric's assumptions for the assessment and evaluation of promotion campaigns : a framework based on Mezirow's critical reflection

Spais, George S. - In: The journal of applied business research 26 (2010) 2, pp. 23-45

Persistent link: https://www.econbiz.de/10009881594

An activity system as a behavioristic framework for the elaboration of promotion techniques

Spais, George S. - In: The journal of applied business research 27 (2011) 3, pp. 9-31

Persistent link: https://www.econbiz.de/10009881676

An activity system as a behavioristic framework for the elaboration of promotion techniques

Spais, George S. - In: The journal of applied business research 27 (2011) 3, pp. 9-31

Persistent link: https://www.econbiz.de/10009127175

The case of region marketing of a Greek southwestern city : building a new image and personality of open innovation and creativity

Spais, George S. - In: Cases on SMEs and open innovation : applications and …, (pp. 1-20). 2012

Persistent link: https://www.econbiz.de/10009405304

The evolution of consumerism in the marketing education : a critical discussion based on Mezirow's critical reflection

Spais, George S. - In: Handbook of research on consumerism in business and …, (pp. 45-77). 2014

Persistent link: https://www.econbiz.de/10010354748

How does "3-D Negotiation" move beyond in a dimension of a win-win-win approach for integrated bargaining solution analysis of vertical cooperative advertising campaigns?

Spais, George S. - In: Journal of promotion management : JPM 20 (2014) 1, pp. 36-58

Persistent link: https://www.econbiz.de/10010343558

An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the Win-Win-Win Papakonstantinidis Model

Spais, George S. - In: The journal of applied business research 28 (2012) 3, pp. 359-383

Persistent link: https://www.econbiz.de/10009554740

Promotion metric's assumptions for the assessment and evaluation of promotion campaigns : a framework based on Mezirow's critical reflection

Spais, George S. - In: The journal of applied business research 26 (2010) 2, pp. 23-45

Persistent link: https://www.econbiz.de/10003960662

An Application of the Win-Win-Win Papakonstantinidis Model as an Innovative Bargaining Solution Analysis in Cooperative Sales Promotion Campaigns

Spais, George S.; Papakonstantinidis, Leonidas A. - 2011

Cooperative promotion is an important instrument for aligning manufacturer and retailer decisions in marketing channels. On the other hand, bargaining seems to be critical for marketing channel coordination, e.g., for vertical cooperative promotion. Based on our previous study (Spais,...

Persistent link: https://www.econbiz.de/10014176249