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The Trinational Metropolitan Region Upper Rhine (TMO 3 ) is a polycentric and highly urbanized region in Central Europe. The impacts of climate change onto the regional enterprises are complex and differ sectorwise and according to geographical factors. In this paper, we take a differentiated...
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Purpose – This study aims to present a taxonomic framework that categorizes hotel loyalty program members on the basis of involvement and a mix of behavioral outcome variables. Design/methodology/approach – The taxonomy is derived through mixture modeling from a sample of 1,395 loyalty...
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