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The key purpose of this paper is to examine the principal dimensions involved in store‐choice decisions and to discuss the trade‐off consumers make in their judgments between salient variables. The process of conjoint analysis is considered, in the first section of the paper, as a means to...
Persistent link: https://www.econbiz.de/10014868243
Research into store image, market positioning and store choice has mainly been carried out in supermarkets or department stores and only a limited amount in speciality retailing. This study uses conjoint analysis to examine the way consumers choose where to purchase menswear fashion clothing,...
Persistent link: https://www.econbiz.de/10014803888
Full-text of this article is not available in this e-prints service. This article was originally published in International Journal of Retail & Distribution Management], published by and copyright Emerald Publishing Group.
Persistent link: https://www.econbiz.de/10009455060
The UK market in fashion retailing is recognised as being the most concentrated in the world and companies in this sector are constantly striving to improve their market share and profitability. To do this requires a strong market position, which is developed,maintained and communicated to the...
Persistent link: https://www.econbiz.de/10009465949
Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non‐conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to...
Persistent link: https://www.econbiz.de/10014722185
Purpose – The purpose of this research is to explore supply chain management issues in the Scottish textile and clothing industry, such as company awareness of automatic replenishment (AR) systems, quick response implementation (QRI), and relationships within the supply chain....
Persistent link: https://www.econbiz.de/10014859641
Examines the Web sites of online fashion retailers. It evaluates the role of the Internet as a distribution channel and in particular discusses issues of Web page design. Retailer and consumer views within the fashion sector are explored in a three‐stage qualitative research process. This...
Persistent link: https://www.econbiz.de/10014867843
Developing a strong, positive image has become essential to the maintenance of sustained competitive advantage. Research into store image has allowed retailers to create positioning strategies and enabled them to differentiate their stores in terms of the products, prices or services on offer....
Persistent link: https://www.econbiz.de/10014868284
Defines and discusses the level of quick response implementation by fashion retailers, their understanding of quality response (QR) is explored and the processes for replenishments examined. This exploratory study, based on a survey of fashion retailers trading in the UK, revealed that...
Persistent link: https://www.econbiz.de/10014803061
The performance of the British fashion brand Burberry has been determined largely by the adoption of business models which, on occasion, have been detrimental to the company's performance. For the financial year ending 31 March 1998, Burberry saw its annual profits drop from £62m to £25m,...
Persistent link: https://www.econbiz.de/10014803148