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ETUDE COMPARATIVE DES SYSTEMES DE COMMERCIALISATION D'IGNAME EN COTE-D'IVOIRE, AU BENIN ET AU NIGERIA
Demont, Matty; Houedjoklounon, Alexandre; Hounhouigan, … - 2003
The present study which started in 1999 is framed in the INCOYAM project. Marketing systems of yam are analyzed in … financing. This situation did not allow establishing an equilibrated comparison of yam marketing systems. The three countries … commercialize a similar product but their marketing systems and the structures of their marketing chain varies from one country to …
Persistent link: https://www.econbiz.de/10009446568
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Marketing
Helfer, Jean-Pierre; Orsoni, Jacques - 1988
Persistent link: https://www.econbiz.de/10009604193
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La publicité est-elle toujours l'arme absolue? : Plaidoyer pour une communication efficace
Hébert, Michel - 1997
Persistent link: https://www.econbiz.de/10004362663
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Marketing industriel
Maniak, R. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004371605
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Les bases du marketing
Delerm, Sophie; Helfer, Jean-Pierre; Orsoni, Jacques - 1998 - 2. éd.
Persistent link: https://www.econbiz.de/10004371971
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Rien ne va plus, faites vos prix : la maîtrise des prix de vente sera-t-elle le dernier tabou du management?
Hauguel, Gérard - 1998
Persistent link: https://www.econbiz.de/10004371974
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Market: études et recherches en marketing : fondements, méthodes
Evrard, Yves; Pras, Bernard; Roux, Elyette - 1997 - 2. éd., rev. et augm.
Persistent link: https://www.econbiz.de/10004372004
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Adapting marketing to libraries in a changing and world wide environment : Copenhagen, September 1997
Savard, Réjean (contributor) - 2000
Persistent link: https://www.econbiz.de/10004381181
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Marketing et stratégie de la banque
Zollinger, Monique; Lamarque, Éric - 1999 - 3. éd.
Persistent link: https://www.econbiz.de/10004395237
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Harrap sales and marketing dictionary : English - French, French - English
Stevenson, Anna (contributor) - 1999
Persistent link: https://www.econbiz.de/10004139797