It was the title chosen in January 2004 for the 12 pages of the "Agreste" restitution of the primary results obtained through this second investigation, to the partners and interviewed firms, which was intended to question the evolutions of the regional agro-food sphere over 5 years (1998-2003)....

This paper studies liability management exercises (LME) by banks, which have comparable regulatory capital effects than contingent capital triggers. LMEs are concentrated on low capitalization situations, both in the cross-section and in the time series and are frequently associated with equity...

This article explores the concept of edutainment, i.e. the tendency of museums to be more fun and interactive for their visitors, especially the younger ones. This article also explores the merchandisation of culture and the entry of commercial brands in museums and analyses the chances and...

Most industries have been losing market share due to the world financial crisis. Even though the marketing strategies of watch makers are constantly studied by BtoC marketers, it is difficult to find a research about theirs subcontractors and the way they are trying to improve their position in...

Today, competition and competitiveness are key factors in economic development. Inserted into a globalized economy, dominated by the laws of the market, the territories have no alternative but to stand out from each other to attract potential investors. (M E, Ferréol 2013). The use of the...

The objective of this article is to propose and evaluate a model aimed at identifying the main success factors of brand substitution. To this end, a quantitative study was carried out in Tunisia with a sample of 340 consumers. The results of this study highlight three variables likely to...

Resistance to changing retail brands is a well-studied phenomenon in the social psychology literature, particularly in the field of brand/brand management. It refers to the propensity of consumers to express opposition or a negative reaction when a brand is replaced by another on the market....

Les travaux les plus récents sur la relation marque-consommateur sont centrés sur les variables de l’identification et de l’attachement. Cet article poursuit deux objectifs. Le premier consiste à déterminer comment ces variables participent à la construction du capital-marque. Le second...

Ce document résume les différents chapitres d’une thèse de doctorat sur le comportement de réponse des consommateurs soumis à un questionnement dans le cadre de recherches ou d’études marketing. Le biais du répondant se définit comme l’erreur de mesure résultant de l’adoption...

Dans cet article, l’analyse des réseaux sociaux (ARS) est décrite comme une nouvelle méthodologie d’étude des communautés en ligne. Afin d’amener à une meilleure compréhension de l’ARS, une synthèse des recherches antérieures est proposée. Elle détaille les techniques de...