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La force des marques locales et ses déterminants spécifiques par rapport aux marques internationales : application dans le marché alimentaire
Schuiling, Isabelle
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2002
Persistent link: https://www.econbiz.de/10001733368
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Le contrôle de la qualité dans le domaine des services
Lambin, Jean-Jacques
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Gestion 2000
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1987
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pp. 63-75
Persistent link: https://www.econbiz.de/10001034019
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