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The Marketing Mix Redefined and Mapped: Introducing the MIXMAP Model

Vignali, Claudio; Davies, B.J. - In: Management decision : MD 32 (1994) 8, pp. 11-16

Persistent link: https://www.econbiz.de/10006598635

Proposed Entry into the German Market (Tiara Paints)

Vignali, Claudio; Schmidt, Ruth A. - In: Management decision : MD 32 (1994) 3, pp. 29-33

Persistent link: https://www.econbiz.de/10006598708

Market Entry Strategy for Italy (Crown Berger)

Vignali, Claudio; Tarry, Alan - In: Management decision : MD 32 (1994) 3, pp. 11-18

Persistent link: https://www.econbiz.de/10006598711

Town centre versus out-of-town shopping: A consumer perspective

Alzubaidi, Hassan; Vignali, Claudio; Davies, Barry J.; … - In: International journal of retail & distribution management 25 (1997) 2-3, pp. 78-89

Persistent link: https://www.econbiz.de/10006475839

Retail Marketing: Learning by Degrees

Jones, Peter; Vignali, Claudio - In: Journal of marketing education : JME (1994), pp. 42-48

Persistent link: https://www.econbiz.de/10006339955

Bass plc: An assessment, evaluation and recommendations for their strategic approach in entering foreign beer markets

Vrontis, Demetris; Vignali, Claudio - In: International marketing review 16 (1999) 4-5, pp. 391-405

Persistent link: https://www.econbiz.de/10006294059

The country-of-origin effect on purchase intention in the Croatian clothing industry

Bunic, Zeljko; Vignali, Claudio; Vranesevic, Tihomir - In: International journal of management cases 7 (2005-06) 4, pp. 50-66

Persistent link: https://www.econbiz.de/10006010073

Marketing plan for adult soft drinks shloer

Vrontis, Demetris; Thrassou, Alkis; Vignali, Claudio - In: International journal of management cases 7 (2005-06) 4, pp. 5-23

Persistent link: https://www.econbiz.de/10006010077

The ethnic Croatian consumers' country of origin decisions

Vignali, Claudio; Bunic, Zeliko; Vranesevic, Tihomir - In: International journal of entrepreneurship and small business 2 (2005) 3, pp. 283-298

Persistent link: https://www.econbiz.de/10006015502

Positive reputation – a factor of success – using the example of German food retail companies

Klotz, Jill; Vignali, Claudio - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 291-303

The positive impact of a well organised reputation management has been sufficiently discussed in literature. It strikes that the majority of the studies is limited to the positive impact on major enterprises. It was found, that in particular, medium-sized companies with flat hierarchy structures...

Persistent link: https://www.econbiz.de/10009353075