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Thirty years of conjoint analy...
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Marktforschung
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Green, Paul E.
110
Krieger, Abba M.
42
Wind, Yoram
16
Green, Paul
12
Robinson, Patrick J.
12
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8
Samuel-Cahn, Ester
7
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Journal of marketing research : JMR
16
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6
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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
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ECONIS (ZBW)
65
RePEc
41
OLC EcoSci
31
USB Cologne (EcoSocSci)
5
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A comparison of alternative approaches to cluster-based market segmentation
Green, Paul E.
;
Krieger, Abba M.
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
3
,
pp. 221-240
Persistent link: https://www.econbiz.de/10006708169
Saved in:
2
A simple approach to target market advertising strategy
Green, Paul E.
;
Krieger, Abba M.
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
2
,
pp. 161-170
Persistent link: https://www.econbiz.de/10006712880
Saved in:
3
A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.
;
Green, Paul E.
- In:
European journal of operational research : EJOR
170
(
2006
)
3
,
pp. 935-949
Persistent link: https://www.econbiz.de/10006641023
Saved in:
4
E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
Saved in:
5
Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential
Green, Paul E.
;
Krieger, Abba M.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. 253-270
Persistent link: https://www.econbiz.de/10006936065
Saved in:
6
ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers helps them predict buyers' eventual choices.
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S56
Persistent link: https://www.econbiz.de/10006274163
Saved in:
7
An Empirical Test of Optimal Respondent Weighting in Conjoint Analysis
Green, Paul E.
;
Krieger, Abba M.
;
Schaffer, Catherine M.
- In:
Journal of the Academy of Marketing Science
21
(
1993
)
4
,
pp. 345-352
Persistent link: https://www.econbiz.de/10006156007
Saved in:
8
Individualized Hybrid Models for ConJoint Analysis
Green, Paul E.
;
Krieger, Abba M.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10006102679
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9
Modifying Cluster-Based Segments to Enhance Agreement With an Exogenous Response Variable
Krieger, Abba M.
;
Green, Paul E.
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 351-363
Persistent link: https://www.econbiz.de/10006679188
Saved in:
10
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
;
Krieger, Abba M.
- In:
European Journal of Operational Research
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10005337516
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