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Exploring the gray market segment
Gelb, Betsy D. - In: MSU business topics 26 (1978) 2, pp. 41-46
Persistent link: https://www.econbiz.de/10002401458
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Gray power : next challenge to business?
Gelb, Betsy D. - In: Business horizons 30 (1977) 2, pp. 38-45
Persistent link: https://www.econbiz.de/10002401469
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Discovery the 65t consumer
Gelb, Betsy D. - In: Business horizons 25 (1982) 3, pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
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Strategic planning for the under-dor
Gelb, Betsy D. - In: Business horizons 25 (1982) 6, pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
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Antecedents and consequences of trust in a service provider: The case of primary care physicians
Leisen, Birgit; Hyman, Michael R. - In: Journal of Business Research 57 (2004) 9, pp. 990-999
Persistent link: https://www.econbiz.de/10005477351
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Revising the structural framework for marketing management
Hyman, Michael R. - In: Journal of Business Research 57 (2004) 9, pp. 923-932
Persistent link: https://www.econbiz.de/10005477533
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Anti-consumption: An overview and research agenda
Lee, Michael S.W.; Fernandez, Karen V.; Hyman, Michael R. - In: Journal of Business Research 62 (2009) 2, pp. 145-147
This introduction to the Journal of Business Research special issue on anti-consumption briefly defines and highlights the importance of anti-consumption research, provides an overview of the latest studies in the area, and suggests an agenda for future research on anti-consumption.
Persistent link: https://www.econbiz.de/10005465590
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The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R. - In: Journal of Business Research 16 (1988) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10005465704
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The antitrust implications of relationship marketing
Fontenot, Renee J.; Hyman, Michael R. - In: Journal of Business Research 57 (2004) 11, pp. 1211-1221
Persistent link: https://www.econbiz.de/10005473644