The market orientation literature distinguishes between market driven and market driving approaches. Although, most of the companies provided as examples of the latter approach have strong corporate brands, the corporate brand and associated brand values have not previously been considered as a...

Purpose – The purpose of this study is to examine whether or not gender-related differences affect the likelihood of promotion. Design/methodology/approach – The research is done on a unique dataset on the Swedish audit industry, an industry with a well-defined and well-known career ladder....