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Liu, Xin; Hu, Michael Y.; Grimm, Pamela E. - In: The journal of product & brand management 19 (2010) 5, pp. 317-327

Persistent link: https://www.econbiz.de/10008450943

The Impact of Congruity and Country Image on Global Brand Alliance Evaluation

Hao, Andy Wei; Hu, Michael Y.; Bruning, Edward R.; Liu, Xin - In: Journal of international consumer marketing 25 (2013) 2, pp. 107-123

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Liu, Xin; Hu, Michael Y. - In: The journal of product & brand management 20 (2011) 1, pp. 58-65

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Quantity Surcharges on Groceries

Agrawal, Jagdish; Grimm, Pamela E.; Srinivasan, Narasimhan - Zwick Center for Food and Resource Policy, Department … - 1994

A quantity surcharge exists when the unit cost of a given brand is higher for a large-size package than for a smaller one. This paper examines some product and household characteristics that influence observed quantity surcharging practices. Results indicate that the propensity to buy a...

Persistent link: https://www.econbiz.de/10005454151

Ab components' impact on brand preference

Grimm, Pamela E. - In: Journal of Business Research 58 (2005) 4, pp. 508-517

Persistent link: https://www.econbiz.de/10005473701

Quantity Surcharges on Groceries

Agrawal, Jagdish; Grimm, Pamela E.; Srinivasan, Narasimhan - Department of Agricultural and Resource Economics, … - 1994

Persistent link: https://www.econbiz.de/10010816313

Ab components' impact on brand preference

Grimm, Pamela E. - In: Journal of business research : JBR 58 (2005) 4, pp. 508-517

Persistent link: https://www.econbiz.de/10006713937

Quantity Surcharge on Groceries

Agrawal, Jagdish; Grimm, Pamela E.; Srinivasan, Narasimhan - In: Journal of consumer affairs : official publication of … 27 (1993) 2, pp. 335-356

Persistent link: https://www.econbiz.de/10006223832

The Relationship Between Warranty and Product Reliability

Agrawal, Jagdish; Richardson, Paul S.; Grimm, Pamela E. - In: Journal of consumer affairs : official publication of … 30 (1996) 2, pp. 421-443

Persistent link: https://www.econbiz.de/10007322176

Toward Understanding the Measurement of Market Efficiency

Ratchford, Brian T.; Agrawal, Jagdish; Grimm, Pamela E.; … - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 2, pp. 167-184

Persistent link: https://www.econbiz.de/10007076419