Motivated and engaged employees tend to contribute more in terms of organizational productivity and support in maintaining a higher commitment level leading to the higher customer satisfaction. Employees Engagement permeates across the employee-customer boundary, where revenue, corporate...

The winds of globalization have yielded rich dividends to the social and economic growth of India. The boom in Indian market has widened the horizons for the customers to be selective while purchasing any product. On the other hand, the sellers are more proactive in facilitating their...

In India, due to unprecedented rise in the cost of living, rising prices of commodities, growing expenses on children education, huge rate of unemployment, and increasing cost of housing properties compel every Indian family to explore all the possible ways and means to increase the household...

There is a growing environmental-consciousness amongst all the denizens of Indian society. The Indians are not only conscious about their environment but also health conscious as well. This paradigm shift in attitude has made Indian consumers attractive to green marketers. India is beleaguered...

The profession of Engineering is one of the highly acclaimed professions. As the active members of this profession, engineers are expected to possess and practice ethical standards. The invaluable services offered by professionals require honesty, impartiality, fairness, integrity and equity....

Lean deals with generating more value for customers by eliminating factors that are merely considered waste. Lean Manufacturing is a systematic approach to identifying and eliminating waste through continuous improvement. Lean Manufacturing uses less of everything and attains its set objectives...

The gamut of globalization is far reaching and yielding rich dividends to the business activities of developing countries like India. The impact of information and technology is clearly visible in augmenting the growth of business. The business houses are more prone to meet the deadline of their...