The main objectives associated to this research study are: establishing the usage of Internet on the main devices (smartphones, ipad, laptops, desktop computer), making an average of the free and paid applications that the users installed on their smartphones and ranking the usage of some...

The main objectives associated to this research study focus on establishing the consumption behavior of young consumers towards the products and associated services sold by Kaufland hypermarkets, in terms of: motivation to choose the products from Kaufland hypermarkets, average time spent doing...

The aesthetics offers multiple, powerful, specific and tangible advantages to the firm such as: it creates fidelity; it expresses the personality of the firm and of its marks; it allows the establishment of superior prices; the aesthetics message penetrates the informational amalgam; it protects...

The current research has as starting point the decision process model and innovation adoption process, applied on the specific of mobile telecommunications users, focusing on mobile telephones/ smartphones. The decision process model has the following steps: perception of need, expectations,...

The current economic and financial crisis represents the most sever episode of this type during the last generations – as it results from the reports of the European Commission. The impact upon the European Union member states’ economies materialised under the form of the credit...

The strategic states model developed by Pehrsson (1995b, 1996) helps us to describe the strategic development of every company and its current strategic state, together with the future alternatives. Within this model, the company’s environment is reflected by the number of segments taken into...