At the beginning of strategic planning, the system used by most companies was rudimentary and limited to setting annual budgets and extending the current sales of the company and marketing environment trends to a period of several years. Further, based on these forecasts, managers took a series...

Over time, due to changes in the marketing environment, generated by the tightening competition, technological, social and political pressures the companies have adopted a new approach, by which the potential businesses began to be treated as strategic business units. A strategic business unit...

Procesul de planificare strategica are ca fundament teoretic o serie de instrumente de marketing si management, fara a caror cunoastere si intelegere devine imposibila adoptarea si implementarea opticii de marketing in desfasurarea activitatilor de conducere, analiza, evaluare si control,...

Agricultura este una din ramurile importante ale economiei nationale. Dar ultimii 20 de ani au demonstrat ca tehnicile de productie deficitare fac ca acest sector sa nu fie unul aducator de bunastare. Lucrarea de fata propune o alta abordarea a intregului sistem agricol. Punand in slujba...