Nemati, Hamid R.; Barko, Christopher D.; Moosa, Ashfaaq - In: Journal of Electronic Commerce in Organizations (JECO) 1 (2003) 3, pp. 73-89
Electronic Customer Relationship Management (e-CRM) Analytics is the process of analyzing and reporting online customer/visitor behavior patterns with the objective of acquiring and retaining customers through stronger customer relationships. To better understand the role of data integration in...