Neben der anscheinend hohen, praktischen Relevanz wird zur Zeit die Frage diskutiert, ob frugale Innovation ein eigenständiges, betriebswirtschaftliches Innovations-Konzept rechtfertigt, welches sich markant von anderen, bekannten Ansätzen bzw. einer generellen "Low cost"-Strategie eines...

In der wissenschaftlichen Literatur zum Innovationsmanagement - wie in der betrieblichen Praxis der Neuproduktentwicklung - wird der Einsatz von innovativen Analogien als ein vielversprechender Ansatz gesehen, denn hierdurch kann bereits bestehendes Wissen zur Lösung von Problemstellungen, die...

High-tech, German companies are facing a curious problem: their products are reportedly too good for the expanding global markets. So in a way they get penalised for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging markets...

This study builds on our previous work, which had questioned the validity of certain assumptions of the lead market theory in the face of changing ground realities in a globalized world. Sustained economic growth and proven technological capabilities in some emerging economies like China and...

Frugal products and services aim at satisfying the unsaturated demand of a large and growing middle class in many emerging economies. Although research has been conducted in regard to the strategic importance of frugal innovations, so far, the actual development process of such innovations has...

India has emerged as a vibrant and versatile source for cost effective, disruptive innovations of various varieties. Price-sensitive consumers in a large and growing market keep inducing firms to apply frugal engineering for creating affordable products and services without compromising...

Aim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help of an empirical survey we discover that...

[Introduction ...] The ability to successfully drive disruptive innovations from within the organization will be analyzed through the lens of organizational ambidexterity. Ambidexterity is the ability of organizations to successfully balance exploration and exploitation. The manifestation of...

In this study we examine the effects of exogenous vs. endogenous governance rules on a virtual community handling an innovative task. Specifically we investigate the relationship between the two modes (exogenous vs. endogenous) and factors such as motivation, conflict and justice. We conducted...