. Research from social and environmental psychology has shown that identification by residents with a place leads to numerous desirable outcomes like increased commitment and residential satisfaction. Thus, in the competition for residents, cities focus on building a favorable identity of a...

The aim of this paper is to determine why and under which condition residents enter into a strong and committed relationship with their place of living. We will present a model which outlines how cities could strengthen the resident-city identification by increasing the perceived place...

The number of cities claiming to make use of branding has been growing considerably in the last decade. Competition is one of the key drivers for cities to establish their place as a brand and promoting that place to visitors, investors, companies and residents. Unfortunately, place marketers...

The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications ‘translating’ insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field...

Two large online surveys were conducted among employees in Germany to explore the importance employees and organizations place on aspects of interpersonal respect in relation to other work values. The first study (N = 589) extracted a general ranking of work values, showing that employees rate...

This paper analyses and compares the dynamics of clusters in nine urban regions in Europe. The cluster perspective in the studying of growth processes in cities has added value because, increasingly, economic activities cross the boundaries of traditional economic sectors, as networks are...

<title>Abstract</title> The assumption in the governance literature is that stakeholder involvement enhances the chances of success of governance processes. Place branding has a strong governance character in that it involves many different actors and the government is one of the parties in the branding...