People sometimes choose between options associated with already-missed and to-be-missed counterfactuals, or put differently, between past and future regret. We find that these objectively irrelevant associations systematically sway peoples’ choices. Results show participants prefer options...

This study examines whether cognitive-processing costs induce adaptive pre-decisional information search in children aged 7-8. Children aged 7-8 and 11-12 asked questions about objects kept in sealed boxes for the purpose of subsequent choice. Availability of a memory aid that recorded acquired...

Figurative language in advertising affects product attitudes positively across contexts. In contrast, the present research demonstrates that the use and effectiveness of figurative language in consumer-generated content is context specific, because of conversational norms unique to this form of...