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Relationship and Network Approach to Innovation and Capabilities Building in Small and Medium-Sized UK Organic Food and Drink Suppliers: A Literature Review
Ngugi, Isaac K.; Johnsen, Rhona E.; Erdelyi, Peter - 2008
Both business and consumer markets of food and drink are increasingly changing, concomitant with changing consumer … for the way firms in the food and drink industry conduct their business. Nevertheless, unlike large firms, small suppliers …
Persistent link: https://www.econbiz.de/10009429738
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Internal Marketing and Customer Orientation within Small Insurance Brokers in the UK
Ali, N.; Robson, Julie; Sekhon, Y. - 2008
In order for service companies to have satisfied customers, they need satisfied employees (George, 1977). Internal marketing aims to encourage employees to be customer oriented which in turn should lead to delivering better service quality and satisfied customers. Research on internal marketing...
Persistent link: https://www.econbiz.de/10009429850