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~person:"Backhaus, Klaus"
~person:"Jabbar, Mohammad A."
~type_genre:"Article in journal"
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Backhaus, Klaus
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1
Behavioral industrial
marketing
research in Germany and the United States : a comparison
Backhaus, Klaus
- In:
Journal of business research : JBR
13
(
1985
)
5
,
pp. 375-382
Persistent link: https://www.econbiz.de/10001021711
Saved in:
2
Business-to-business
marketing
textbooks : a comparative review
Backhaus, Klaus
;
Mell, Bastian
;
Sabel, Tatjana
- In:
Journal of business-to-business marketing
14
(
2007
)
4
,
pp. 11-65
Persistent link: https://www.econbiz.de/10003583763
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