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~person:"Bellman, Steven"
~person:"Bourreau, Marc"
~subject:"Werbung"
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Werbung
Advertising
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Advertising effects
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Television
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Television advertising
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branded content
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commercial advertising
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Bellman, Steven
Bourreau, Marc
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4
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4
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4
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4
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4
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Journal of marketing communications
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Journal of promotion management : JPM
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ECONIS (ZBW)
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The Impact of an Advertising Quota on Public
Television
Bourreau, Marc
-
2012
In this paper we propose a model of competition between a private
television
channel, financed by advertising, and a …
Persistent link: https://www.econbiz.de/10013099645
Saved in:
2
Contextual priming effects of
television
programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
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