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~person:"Berger, Jonah"
~subject:"Consumer behaviour"
~subject:"Virales Marketing"
~type_genre:"Interview"
~type_genre:"Non-commercial literature"
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Virales Marketing
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Berger, Jonah
Wiedmann, Klaus-Peter
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ECONIS (ZBW)
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Escaping the crosshairs : reactance to identity
marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
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How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
-
2012
Persistent link: https://www.econbiz.de/10009505617
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