Similar Search Results

Narrow search

Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm

Maxwell, Rachael; Knox, Simon - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 893-907

Persistent link: https://www.econbiz.de/10003902354

Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm

Maxwell, Rachael; Knox, Simon - In: Journal of marketing management : MM 25 (2009) 9, pp. 893-908

Persistent link: https://www.econbiz.de/10008440498

Multiple globalisations: regional, hierarchical and sectoral articulations of global business services through world cities

Taylor, Peter; Catalana, Gilda; Walker, David - In: The service industries journal 24 (2004) 3, pp. 63-81

Persistent link: https://www.econbiz.de/10006245456

Multiple globalisations: regional, hierarchical and sectoral articulations of global business services through world cities

Taylor, Peter J.; Catalana, Gilda; Walker, David - In: The Service Industries Journal 24 (2004) 3, pp. 63-81

Geographies of global service provision are derived from data describing 100 financial and business service firms across 123 cities. The data describe the global strategies of the service firms in terms of their office networks. Using a principal components analysis six different patterns of...

Persistent link: https://www.econbiz.de/10010621034